Everyone wants it, and now you can have it: a brochure that stands out from the crowd! We may live in a digital age, but that doesn’t mean that print is dead. In fact, a well-designed brochure is a great marketing tactic for your business.
So, what do you need to stand out?
There’s a reason “well-designed’ is in the description above. All brochures are not created equal, and if you want an effective one, a striking design is essential. The first thing to consider is your purpose – what you are trying to achieve with your brochure – because that’s where your design begins. Whether you’re promoting a new product or service, hiring, or simply creating brand awareness, the objective should be clear throughout the entire piece.
Consider the format: how will it be folded? Bi-fold? Tri-fold? Z-fold? Accordion? What size will it be? Where will your logo fit? How will you incorporate your branding? Also, keep in mind that simple is best! Too much information can clog up the visual appearance and dissuade people from reading.
Great copy is an art form. You’ve got a lot to say, and not much space to say it, so it’s important to choose your words carefully. Some information on your company, your products and services, and your business’s contact details are the basics you can include. But copy isn’t just about what you say, it’s about how you present it. Use titles and headers. Include bullet points and lists. And do not, we repeat, do not get font-happy. You don’t need lots of fancy fonts in a bunch of different sizes to be interesting. Pick a maximum of 3: one for headings, one for sub-headings, and one for copy.
Building a brochure without images defeats the purpose of having a brochure to begin with. Images make everything more interesting and engaging, so get yourself a professional photographer and take some pictures! If you don’t want to go that route, stock photos are a good alternative. Showcasing your products and services visually will ensure your customers know exactly what they’re getting. Whichever you choose, make sure that the photos are a high enough resolution (at least 300 DPI) to print clearly.
Last but not least! What will you be holding in your hands when your brochure is done? There are many types of paper to choose from, but this isn’t the time to be cheap. Quality paper is durable, it feels great, and it gives your business a more professional appearance. An 80lb or 100lb stock in gloss or matte can make your designs look even more striking! If you really want to stand out, consider using metallic inks or unique cuts for your paper. Talk with your printer about your options.
Now you’re all set to get started on your business’s brilliant brochure! Have questions? Contact us! We respond within 30 minutes! firstname.lastname@example.org